Summer Block Party at Palisades Village

Palisades Village held a fun-filled summer celebration featuring live music, carnival games, crafts, face painting, and more. Guests were invited to stroll throughout Palisades Village and enjoy activities on Swarthmore Avenue and in The Park, plus events and promotions at participating retailers and restaurants. Tenants were provided champagne and bubbles to toast with guests and many set up stations in front of their stores for additional activations.

Art Direction

The idea behind this campaign was to bring a sense of excitement and celebration to the property for guests and tenants. I shot custom images for the pre-promotional assets to generate buzz via print, digital and social deliverables. I wanted the design to be colorful and lively with a whimsical sense of joy. The arch of text and the wavy logo lockup provide a sense of movement adding to the fun.