A collection of my art direction and design work at Achieve, featuring projects that blend creativity with strategy to deliver impactful, user-centered designs.
Website
I designed a visually engaging website layout, including a clean and intuitive home page proposal and a dynamic landing page for the member experience.
The Achieve Approach
The member experience landing page was created to appeal to both potential and current members, building trust and positioning Achieve as a credible and approachable brand. I utilized thoughtful typography and strategically designed visual sections to break up content and encourage interaction. By leveraging scale, layering, and carousels, I added dynamic elements that enhance user engagement, ultimately improving the overall website experience.
Home Page Exploration
The home page layout is clean and intuitive, prioritizing clear, accessible information. It incorporates key design elements from the Achieve brand style guide, such as gradients, arrow shapes, and illustrations, to maintain brand consistency and enhance visual appeal.
App Store
The app store designs for the GOOD app (Get Out of Debt) showcase its key features and benefits with eye-catching visuals and engaging illustrations. These designs highlight the app’s user-friendly interface, which helps users easily track and manage their debt while offering actionable insights and motivational tools. The clean, modern aesthetic, combined with vibrant illustrations, ensures the app stands out in the marketplace, drawing users in with its intuitive layout and clear focus on financial empowerment.
