Qué Padre

A relaxed vibe welcomes guests to enjoy a sunny dining experience. Fresh, local ingredients add a homey touch to this coastal restaurant, featuring delicious street-style tacos and shareable dishes full of vibrant Mexican flavors. The cool California breeze and enticing aromas from the kitchen create a lively atmosphere that celebrates life in every sip and bite.

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This vibrant logo aims to feel modern but nostalgic, capturing a relaxed California beach vibe. The varied strokes of the font suggest movement and energy. The pattern references Mexican tiles, while the warm colors include “Terracotta” and “Noche Azur.” I wanted the photography to be eye-catching and editorial, using bright light and bold shadows to emphasize the colors and textures of the food and drinks.

Art Direction

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Emilia Ristorante

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Scoop Shop